Hew & Frost
Branding and Packaging
Hew & Frost
Branding and Packaging
Mridula Ganesan is a passionate baker and the founder of Hew & frost - a Chennai based home studio for bespoke cakes and confectionary. This sprinkled- covered, sticky-fingered bake-oholic is also a designer, calligrapher and dancer. Her culinary creations are literally works of art - marbled popsicle, Impasto cakes, edible miniature tops on lip-smacking macaroons and cupcakes.
I imagine this 25 year old with a bright smile, plugs on her music and whips up mouth-watering treats everyday, plunging us into her tastefully curated dessert world.
Design approach for the brand: a sneak peek into this baker’s studio in geometric- colour blocks
Mridula Ganesan is a passionate baker and the founder of Hew & frost - a Chennai based home studio for bespoke cakes and confectionary. This sprinkled- covered, sticky-fingered bake-oholic is also a designer, calligrapher and dancer. Her culinary creations are literally works of art - marbled popsicle, Impasto cakes, edible miniature tops on lip-smacking macaroons and cupcakes.
I imagine this 25 year old with a bright smile, plugs on her music and whips up mouth-watering treats everyday, plunging us into her tastefully curated dessert world.
Design approach for the brand: a sneak peek into this baker’s studio in geometric- colour blocks
The Millet Collective
Visual Identity and Packaging
We know the importance of a balanced meal! For this reason, The Millet Collective's mission is to enable you (farmers and the planet) to live a better life, both by saving time and by fueling you with energy. You can always trust The Millet Collective's products to be tasty, nutritious, convenient and affordable. The Millet Collective uses four types of Millets, not only because they’re sustainable, but also because they’re an extraordinarily versatile and pure ingredient, which has made it possible for them to create products with excellent taste. The Millet Collective promotes the unsung, unadulterated indigenous Millets in an overcrowded snack market filled with imported ingredients and flavors.
The visual language emphasizes on fresh, healthy ingredients gone into making these delicious munchies and meals advocating Millets as a fun alternative, using simple line drawing and color blocking.
Kraft Paper, zip lock pouch
Kraft Paper, zip lock pouch
WIP : Logo
Bold fonts with a local flavour
Line drawings simplifying Millets
Words best describing the brand and its objectives