Branding and Packaging
Cannarie is a new age wellness company focused on well-researched cannabinoids (CBD).
Combining a line of health and pain management products with clean ingredients and a platform for discovering educational content, Cannarie is building a credible and transparent CBD brand for consumers.
In an effort to stay true to the company's brand mission of authenticity, all design elements, packaging prototypes, and print collateral pieces were meticulously poured over to curate a sustainable brand identity from start to finish. Simple illustration elements and a complementary color system are used throughout the print and packaging materials, showcasing a holistic and cohesive portfolio of products.
Labels of 30 ml bottles
Simple line drawing of the Canary in tone-on-tone
The colours were chosen in-tandem with the lines/products
Chosen fonts for the brand
Simple line drawing of Canary in a droplet
Iterating the final design for logo
Chosen five concepts to take forward
Canary inspired doodles for design direction
Direction for the branding