Hew & Frost
Branding and Packaging
Hew & Frost
Branding and Packaging
Mridula Ganesan is a passionate baker and the founder of Hew & frost - a Chennai based home studio for bespoke cakes and confectionary. This sprinkled- covered, sticky-fingered bake-oholic is also a designer, calligrapher and dancer. Her culinary creations are literally works of art - marbled popsicle, Impasto cakes, edible miniature tops on lip-smacking macaroons and cupcakes.
I imagine this 25 year old with a bright smile, plugs on her music and whips up mouth-watering treats everyday, plunging us into her tastefully curated dessert world.
Design approach for the brand: a sneak peek into this baker’s studio in geometric- colour blocks
Mridula Ganesan is a passionate baker and the founder of Hew & frost - a Chennai based home studio for bespoke cakes and confectionary. This sprinkled- covered, sticky-fingered bake-oholic is also a designer, calligrapher and dancer. Her culinary creations are literally works of art - marbled popsicle, Impasto cakes, edible miniature tops on lip-smacking macaroons and cupcakes.
I imagine this 25 year old with a bright smile, plugs on her music and whips up mouth-watering treats everyday, plunging us into her tastefully curated dessert world.
Design approach for the brand: a sneak peek into this baker’s studio in geometric- colour blocks
Cannarie
Branding and Packaging
Cannarie is a new age wellness company focused on well-researched cannabinoids (CBD).
Combining a line of health and pain management products with clean ingredients and a platform for discovering educational content, Cannarie is building a credible and transparent CBD brand for consumers.
In an effort to stay true to the company's brand mission of authenticity, all design elements, packaging prototypes, and print collateral pieces were meticulously poured over to curate a sustainable brand identity from start to finish. Simple illustration elements and a complementary color system are used throughout the print and packaging materials, showcasing a holistic and cohesive portfolio of products.
Complete packaging.
Complete packaging.
Labels of 30 ml bottles
Simple line drawing of the Canary in tone-on-tone
The colours were chosen in-tandem with the lines/products
Chosen fonts for the brand
Simple line drawing of Canary in a droplet
Iterating the final design for logo
Chosen five concepts to take forward
Canary inspired doodles for design direction
Direction for the branding