Hew & Frost
Branding and Packaging
Hew & Frost
Branding and Packaging
Mridula Ganesan is a passionate baker and the founder of Hew & frost - a Chennai based home studio for bespoke cakes and confectionary. This sprinkled- covered, sticky-fingered bake-oholic is also a designer, calligrapher and dancer. Her culinary creations are literally works of art - marbled popsicle, Impasto cakes, edible miniature tops on lip-smacking macaroons and cupcakes.
I imagine this 25 year old with a bright smile, plugs on her music and whips up mouth-watering treats everyday, plunging us into her tastefully curated dessert world.
Design approach for the brand: a sneak peek into this baker’s studio in geometric- colour blocks
Mridula Ganesan is a passionate baker and the founder of Hew & frost - a Chennai based home studio for bespoke cakes and confectionary. This sprinkled- covered, sticky-fingered bake-oholic is also a designer, calligrapher and dancer. Her culinary creations are literally works of art - marbled popsicle, Impasto cakes, edible miniature tops on lip-smacking macaroons and cupcakes.
I imagine this 25 year old with a bright smile, plugs on her music and whips up mouth-watering treats everyday, plunging us into her tastefully curated dessert world.
Design approach for the brand: a sneak peek into this baker’s studio in geometric- colour blocks
Madras Link's Retro
Print Design
Just out of College, I collaborated with Periera's International in Chennai - an export house for home furnishing; creating a collection of cushions for the Sydney Fair of 2012. The theme of the collection was Retro. I took inspiration from 60's designers like Catherine Day of Britain.
This collection was created in celebration of the Retro style for Madras Link, Australia to be showcased in Sydney Fair 2012.
Variations for the design inspired by different ad layouts.
Mood Board inspired by the Cadillac car and ads from the 40's-50's.