True North Properties
Logo and Branding
True North Properties is an all-in-one technology platform that helps you find the perfect home for your family. The platform offers you contemporary homes built in sync with nature, a perfect retreat to recoup from your fast-paced life. The platform also connects you with the right professionals to sell or lease your property and ensure it fetches you a fair price.
The core of this visual identity is the simple but meaningful logo. The logo was sketched out keeping in mind one essential tool of an explorer - a compass. The triangle facing north can also be interpreted as a mountain - quintessential to Oslo. The colour palette mainly consists of shades and tints of Blue, inspired by the snow clad mountains with an accent of Beige. The visual identity was designed to be striking, classy and trust-worthy.