Hew & Frost
Branding and Packaging
Hew & Frost
Branding and Packaging
Mridula Ganesan is a passionate baker and the founder of Hew & frost - a Chennai based home studio for bespoke cakes and confectionary. This sprinkled- covered, sticky-fingered bake-oholic is also a designer, calligrapher and dancer. Her culinary creations are literally works of art - marbled popsicle, Impasto cakes, edible miniature tops on lip-smacking macaroons and cupcakes.
I imagine this 25 year old with a bright smile, plugs on her music and whips up mouth-watering treats everyday, plunging us into her tastefully curated dessert world.
Design approach for the brand: a sneak peek into this baker’s studio in geometric- colour blocks
Mridula Ganesan is a passionate baker and the founder of Hew & frost - a Chennai based home studio for bespoke cakes and confectionary. This sprinkled- covered, sticky-fingered bake-oholic is also a designer, calligrapher and dancer. Her culinary creations are literally works of art - marbled popsicle, Impasto cakes, edible miniature tops on lip-smacking macaroons and cupcakes.
I imagine this 25 year old with a bright smile, plugs on her music and whips up mouth-watering treats everyday, plunging us into her tastefully curated dessert world.
Design approach for the brand: a sneak peek into this baker’s studio in geometric- colour blocks
True North Properties
Logo and Branding
True North Properties is an all-in-one technology platform that helps you find the perfect home for your family. The platform offers you contemporary homes built in sync with nature, a perfect retreat to recoup from your fast-paced life. The platform also connects you with the right professionals to sell or lease your property and ensure it fetches you a fair price.
The core of this visual identity is the simple but meaningful logo. The logo was sketched out keeping in mind one essential tool of an explorer - a compass. The triangle facing north can also be interpreted as a mountain - quintessential to Oslo. The colour palette mainly consists of shades and tints of Blue, inspired by the snow clad mountains with an accent of Beige. The visual identity was designed to be striking, classy and trust-worthy.
