Hew & Frost
Branding and Packaging
Hew & Frost
Branding and Packaging
Mridula Ganesan is a passionate baker and the founder of Hew & frost - a Chennai based home studio for bespoke cakes and confectionary. This sprinkled- covered, sticky-fingered bake-oholic is also a designer, calligrapher and dancer. Her culinary creations are literally works of art - marbled popsicle, Impasto cakes, edible miniature tops on lip-smacking macaroons and cupcakes.
I imagine this 25 year old with a bright smile, plugs on her music and whips up mouth-watering treats everyday, plunging us into her tastefully curated dessert world.
Design approach for the brand: a sneak peek into this baker’s studio in geometric- colour blocks
Mridula Ganesan is a passionate baker and the founder of Hew & frost - a Chennai based home studio for bespoke cakes and confectionary. This sprinkled- covered, sticky-fingered bake-oholic is also a designer, calligrapher and dancer. Her culinary creations are literally works of art - marbled popsicle, Impasto cakes, edible miniature tops on lip-smacking macaroons and cupcakes.
I imagine this 25 year old with a bright smile, plugs on her music and whips up mouth-watering treats everyday, plunging us into her tastefully curated dessert world.
Design approach for the brand: a sneak peek into this baker’s studio in geometric- colour blocks
Upasana's Devyani Collection
Woven Design
The Varanasi Weavers was an initiative started by Upasana Design Studio, Auroville to revamp the traditional craft of Jamdani weaving practiced in West Bengal. My work in this project included creating a collection of stoles/dupattas with simple butas/ all-over patterns retaining the integrity of the craft. The collection was created in hues of Grey and Maroon making them perfect gifting options for the overseas market.
Composed and designed from the studio's dictionary of motifs in 2010.
Composed and designed from the studio's dictionary of motifs in 2010.
Sample developed by the hand-loom weavers of Kanchipuram.
Motifs were set in repeat creating a royal look.
Inspired by the greenery of Auroville, the design process evolved from zooming in, to create motifs.
Auroville, Pondicherry.