Hew & Frost
Branding and Packaging
Hew & Frost
Branding and Packaging
Mridula Ganesan is a passionate baker and the founder of Hew & frost - a Chennai based home studio for bespoke cakes and confectionary. This sprinkled- covered, sticky-fingered bake-oholic is also a designer, calligrapher and dancer. Her culinary creations are literally works of art - marbled popsicle, Impasto cakes, edible miniature tops on lip-smacking macaroons and cupcakes.
I imagine this 25 year old with a bright smile, plugs on her music and whips up mouth-watering treats everyday, plunging us into her tastefully curated dessert world.
Design approach for the brand: a sneak peek into this baker’s studio in geometric- colour blocks
Mridula Ganesan is a passionate baker and the founder of Hew & frost - a Chennai based home studio for bespoke cakes and confectionary. This sprinkled- covered, sticky-fingered bake-oholic is also a designer, calligrapher and dancer. Her culinary creations are literally works of art - marbled popsicle, Impasto cakes, edible miniature tops on lip-smacking macaroons and cupcakes.
I imagine this 25 year old with a bright smile, plugs on her music and whips up mouth-watering treats everyday, plunging us into her tastefully curated dessert world.
Design approach for the brand: a sneak peek into this baker’s studio in geometric- colour blocks
Impressions
Surface Design
Taking inspiration from the Father of Impressionism; this scarf is a recreation of the famous painting, Water Lilies by Claude Monet. This project to me, was a journey of colour matching, texture creation and material exploration. I had also explored the possibility of recreating The Sea of Poppies and Iris.
A pond of layered fabrics with cut work and darning stitching adorned by tactile layered flowers recreating Monet's Water Lillies.
Fabric manipulation recreating the painting of Water Lillies by Monet.
Fabric manipulation recreating the painting of Iris by Monet.
Monet's paintings with a splash of hues and splatters.