Hew & Frost
Branding and Packaging
Hew & Frost
Branding and Packaging
Mridula Ganesan is a passionate baker and the founder of Hew & frost - a Chennai based home studio for bespoke cakes and confectionary. This sprinkled- covered, sticky-fingered bake-oholic is also a designer, calligrapher and dancer. Her culinary creations are literally works of art - marbled popsicle, Impasto cakes, edible miniature tops on lip-smacking macaroons and cupcakes.
I imagine this 25 year old with a bright smile, plugs on her music and whips up mouth-watering treats everyday, plunging us into her tastefully curated dessert world.
Design approach for the brand: a sneak peek into this baker’s studio in geometric- colour blocks
Mridula Ganesan is a passionate baker and the founder of Hew & frost - a Chennai based home studio for bespoke cakes and confectionary. This sprinkled- covered, sticky-fingered bake-oholic is also a designer, calligrapher and dancer. Her culinary creations are literally works of art - marbled popsicle, Impasto cakes, edible miniature tops on lip-smacking macaroons and cupcakes.
I imagine this 25 year old with a bright smile, plugs on her music and whips up mouth-watering treats everyday, plunging us into her tastefully curated dessert world.
Design approach for the brand: a sneak peek into this baker’s studio in geometric- colour blocks
Eucalyptus's Champaka Bed Linen
Print Design
Champaka for Eucalyptus, a home brand in Hyderabad was designed and developed for an urban audience, using table screen printing technique. In traditional Indian mythology, the Champa or Frangipani flowers are a symbol of immortality. This collection was an aim to communicate the 'never let go for your inner child' philosophy. The products of this collection were embellished with hand-darning or 'kantha' stitches as they are traditional known, evoking a feeling of nostalgia.

Screen printed quilt, hand crafted by the artisans of Hyderabad.

Champaka or Plumeria inspired collection of bed linen for the Spring/ Summer of 2011.

Cushions accessorized with Kantha embroidery.

Simple fabric manipulation inspired by the veins of the Plumeria leaves.

Three color print of veins accessorized with Kantha stitches or darning.

Screen printed samples of the coordinates.