Hew & Frost
Branding and Packaging
Hew & Frost
Branding and Packaging
Mridula Ganesan is a passionate baker and the founder of Hew & frost - a Chennai based home studio for bespoke cakes and confectionary. This sprinkled- covered, sticky-fingered bake-oholic is also a designer, calligrapher and dancer. Her culinary creations are literally works of art - marbled popsicle, Impasto cakes, edible miniature tops on lip-smacking macaroons and cupcakes.
I imagine this 25 year old with a bright smile, plugs on her music and whips up mouth-watering treats everyday, plunging us into her tastefully curated dessert world.
Design approach for the brand: a sneak peek into this baker’s studio in geometric- colour blocks
Mridula Ganesan is a passionate baker and the founder of Hew & frost - a Chennai based home studio for bespoke cakes and confectionary. This sprinkled- covered, sticky-fingered bake-oholic is also a designer, calligrapher and dancer. Her culinary creations are literally works of art - marbled popsicle, Impasto cakes, edible miniature tops on lip-smacking macaroons and cupcakes.
I imagine this 25 year old with a bright smile, plugs on her music and whips up mouth-watering treats everyday, plunging us into her tastefully curated dessert world.
Design approach for the brand: a sneak peek into this baker’s studio in geometric- colour blocks
Publications and Reports
Graphic Design
Publications like brochures, catalogues and reports for organizations in art, retail and social work. Each of these publications are aesthetically constructed with simple fonts and layouts adhering to each organization's aesthetics. I also help create unique infographic icons where relevant, along with graphs and tables to aptly highlight the key points in these documents.
Simple layouts in line with the brand's design grammar.
Simple layouts in line with the brand's design grammar.
A brief narration about the museum and its activities for guests and patrons.
A brief narration about the museum and its activities for guests and patrons.
Simple layouts in with infographic icons and graphs.
Simple layouts in line with the brand's design grammar.
Informative listing of the brand's products for digital among clients and vendors.
Informative listing of the brand's products for digital among clients and vendors.