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Visual Identity and Packaging

The name ‘VARNAM’ means colourful in Sanskrit. Rich colours that are an integral part of the textiles of India. The store aims to provide luxury to  new age women from all parts of India. The logo created is clean and peaceful. Simple floral vines in the background adds grace and elegance to the logo. The logo has classic typeface in gold foiling, visualised with rich Velvet colours. 

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