Hew & Frost

Branding and Packaging

Mridula Ganesan is a passionate baker and the founder of Hew & Frost - a Chennai based home studio for bespoke cakes and confectionary. This sprinkled- covered, sticky-fingered bake-oholic is also a designer, calligrapher and dancer. Her culinary creations are literally works of art - marbled popsicle, Impasto cakes, edible miniature tops on lip-smacking macaroons and cupcakes.

 

I imagine this 25 year old with a bright smile, plugs on her music and whips up mouth-watering treats everyday, plunging us into her tastefully curated dessert world.

 

Design approach for the brand: a sneak peek into this baker’s studio in geometric- colour blocks