Hew & Frost
Branding and Packaging
Hew & Frost
Branding and Packaging
Mridula Ganesan is a passionate baker and the founder of Hew & frost - a Chennai based home studio for bespoke cakes and confectionary. This sprinkled- covered, sticky-fingered bake-oholic is also a designer, calligrapher and dancer. Her culinary creations are literally works of art - marbled popsicle, Impasto cakes, edible miniature tops on lip-smacking macaroons and cupcakes.
I imagine this 25 year old with a bright smile, plugs on her music and whips up mouth-watering treats everyday, plunging us into her tastefully curated dessert world.
Design approach for the brand: a sneak peek into this baker’s studio in geometric- colour blocks
Mridula Ganesan is a passionate baker and the founder of Hew & frost - a Chennai based home studio for bespoke cakes and confectionary. This sprinkled- covered, sticky-fingered bake-oholic is also a designer, calligrapher and dancer. Her culinary creations are literally works of art - marbled popsicle, Impasto cakes, edible miniature tops on lip-smacking macaroons and cupcakes.
I imagine this 25 year old with a bright smile, plugs on her music and whips up mouth-watering treats everyday, plunging us into her tastefully curated dessert world.
Design approach for the brand: a sneak peek into this baker’s studio in geometric- colour blocks
Eva Living Room Collection
Print Design
Amidst the concrete jungle we live in today, Eva is the oasis. This collection was a range of wall papers and fabrics designed and developed taking inspiration from Money plants. While the primary collection was visualized in fresh hues of Green, the fabrics and papers are available in five colourways.
A range of prints inspired by lush leaves.
Mother design with co-ordinates and colorways.
Simplified derivatives from the Mother Design
Simplified derivatives from the Mother Design
Simple pattern developed from the texture of a Money Plant.
Mood board for Collection Eva- Spring 2009, with softer tones mixed with pops of brighter hues