Hew & Frost
Branding and Packaging
Hew & Frost
Branding and Packaging
Mridula Ganesan is a passionate baker and the founder of Hew & frost - a Chennai based home studio for bespoke cakes and confectionary. This sprinkled- covered, sticky-fingered bake-oholic is also a designer, calligrapher and dancer. Her culinary creations are literally works of art - marbled popsicle, Impasto cakes, edible miniature tops on lip-smacking macaroons and cupcakes.
I imagine this 25 year old with a bright smile, plugs on her music and whips up mouth-watering treats everyday, plunging us into her tastefully curated dessert world.
Design approach for the brand: a sneak peek into this baker’s studio in geometric- colour blocks
Mridula Ganesan is a passionate baker and the founder of Hew & frost - a Chennai based home studio for bespoke cakes and confectionary. This sprinkled- covered, sticky-fingered bake-oholic is also a designer, calligrapher and dancer. Her culinary creations are literally works of art - marbled popsicle, Impasto cakes, edible miniature tops on lip-smacking macaroons and cupcakes.
I imagine this 25 year old with a bright smile, plugs on her music and whips up mouth-watering treats everyday, plunging us into her tastefully curated dessert world.
Design approach for the brand: a sneak peek into this baker’s studio in geometric- colour blocks
Cold Fresh Juice
Branding and Packaging
Cold Fresh Juice is juice made by hand from 100% natural and local fruits. They were to be retailed in kiosks across the city of Chennai. The kiosks themselves would be made of repurposed wood and embellished with greens.
As for packaging - clear glass bottles with simple and clear designs were chosen. Bright hues showing the freshness of the products defines the graphic identity of this brand.

Simple contours with text on glass bottles

Simple contours with text on glass bottles

Simple contours with text on glass bottles

Pop posters in eye-catching brand colours

Bright hued patterns of the brand illustrations on totes/carry bags

Bright hued patterns of the brand illustrations on totes/carry bags

Patterns made using elements in the logo for posters and other collateral

In brand colours and patterns

Simple, crisp cards in two colours

Asul and Neris for the brand name and body text

Simple stamp like logo of freshly squeezed juice

Depicted in colours of ripe mangoes and pomeogranates