Hew & Frost
Branding and Packaging
Hew & Frost
Branding and Packaging
Mridula Ganesan is a passionate baker and the founder of Hew & frost - a Chennai based home studio for bespoke cakes and confectionary. This sprinkled- covered, sticky-fingered bake-oholic is also a designer, calligrapher and dancer. Her culinary creations are literally works of art - marbled popsicle, Impasto cakes, edible miniature tops on lip-smacking macaroons and cupcakes.
I imagine this 25 year old with a bright smile, plugs on her music and whips up mouth-watering treats everyday, plunging us into her tastefully curated dessert world.
Design approach for the brand: a sneak peek into this baker’s studio in geometric- colour blocks
Mridula Ganesan is a passionate baker and the founder of Hew & frost - a Chennai based home studio for bespoke cakes and confectionary. This sprinkled- covered, sticky-fingered bake-oholic is also a designer, calligrapher and dancer. Her culinary creations are literally works of art - marbled popsicle, Impasto cakes, edible miniature tops on lip-smacking macaroons and cupcakes.
I imagine this 25 year old with a bright smile, plugs on her music and whips up mouth-watering treats everyday, plunging us into her tastefully curated dessert world.
Design approach for the brand: a sneak peek into this baker’s studio in geometric- colour blocks
Eucalyptus's Tamarai Bed Linen
Print Design
Tamarai for Eucalyptus, a home brand in Hyderabad was designed and developed for an urban audience, using table screen printing technique. In traditional Indian mythology, the Lotus flower is a symbol of tranquility. All design elements seen in this collection takes inspiration from the Lotus flower and leaves, oozing calm and peace with its harmonious use of Blue and Pink. The products of this collection were embellished with patchwork and 'Ari' embroidery traditional to the Telengana region.
Simple Lotus Buds set in pattern and embellished with Applique and Ari work.
Surface printed and then appliqued with rib fabric inspired by the veins of Lotus petals and framed with Ari work.
Serene hues inspired by the importance of Lotus in Indian mythology.
Serene hues inspired by the importance of Lotus in Indian mythology.
Embellished surfaces with intricate Ari work by the artisans of Hyderabad.
Screen printed Bed linen collection in soothing calm hues for Spring/ Summer 2011.