Hew & Frost
Branding and Packaging
Hew & Frost
Branding and Packaging
Mridula Ganesan is a passionate baker and the founder of Hew & frost - a Chennai based home studio for bespoke cakes and confectionary. This sprinkled- covered, sticky-fingered bake-oholic is also a designer, calligrapher and dancer. Her culinary creations are literally works of art - marbled popsicle, Impasto cakes, edible miniature tops on lip-smacking macaroons and cupcakes.
I imagine this 25 year old with a bright smile, plugs on her music and whips up mouth-watering treats everyday, plunging us into her tastefully curated dessert world.
Design approach for the brand: a sneak peek into this baker’s studio in geometric- colour blocks
Mridula Ganesan is a passionate baker and the founder of Hew & frost - a Chennai based home studio for bespoke cakes and confectionary. This sprinkled- covered, sticky-fingered bake-oholic is also a designer, calligrapher and dancer. Her culinary creations are literally works of art - marbled popsicle, Impasto cakes, edible miniature tops on lip-smacking macaroons and cupcakes.
I imagine this 25 year old with a bright smile, plugs on her music and whips up mouth-watering treats everyday, plunging us into her tastefully curated dessert world.
Design approach for the brand: a sneak peek into this baker’s studio in geometric- colour blocks
ABOUT
Darshini a Textile Designer based in Chennai, is an alumni of National Institute of Fashion Technology, Chennai (2011). She subsequently pursued her MA in Textile Design focusing on Cross Cultural Consumption and Sustainability from Chelsea College of Art and Design (UAL), London, UK.
She has a diverse range of experience working in the fields of crafts, education and industry in India. Over the course of the last 6 years she has built professional associations with brands and institutions like Coin, Vallesusa, Madras Link, Indian Terrain, Dakshina Chitra and NIFT, Chennai.
Darshini’s education and research experience in London, has been instrumental in developing her practice in block printing and academia. This experience has also led her to collaborate with foundations working on documenting languishing crafts. Apart from her interest in crafts and research, Darshini is also a seasoned portrait artist and illustrator.