Hew & Frost
Branding and Packaging
Hew & Frost
Branding and Packaging
Mridula Ganesan is a passionate baker and the founder of Hew & frost - a Chennai based home studio for bespoke cakes and confectionary. This sprinkled- covered, sticky-fingered bake-oholic is also a designer, calligrapher and dancer. Her culinary creations are literally works of art - marbled popsicle, Impasto cakes, edible miniature tops on lip-smacking macaroons and cupcakes.
I imagine this 25 year old with a bright smile, plugs on her music and whips up mouth-watering treats everyday, plunging us into her tastefully curated dessert world.
Design approach for the brand: a sneak peek into this baker’s studio in geometric- colour blocks
Mridula Ganesan is a passionate baker and the founder of Hew & frost - a Chennai based home studio for bespoke cakes and confectionary. This sprinkled- covered, sticky-fingered bake-oholic is also a designer, calligrapher and dancer. Her culinary creations are literally works of art - marbled popsicle, Impasto cakes, edible miniature tops on lip-smacking macaroons and cupcakes.
I imagine this 25 year old with a bright smile, plugs on her music and whips up mouth-watering treats everyday, plunging us into her tastefully curated dessert world.
Design approach for the brand: a sneak peek into this baker’s studio in geometric- colour blocks
I am Darshini, a print designer and illustrator based in Chennai. I am an alumni of the National Institute of Fashion Technology, Chennai (Textile Design) and Chelsea College of Art and Design, London (Textiles- Sustainable Design).
In the past ten years, I have worked on an eclectic range of projects like print design on paper and textiles, branding and visual identity, packaging and product design, exhibition design, curation and craft research. In addition to being a freelance designer, I also teach at my alma mater.
MY WORK
TEXTILE
DESIGN
Print Design and Development, Block and Screen Printing, Surface and Texture Design
GRAPHIC
DESIGN
Poster and Banner Design, Invitation Cards, Brochure and Publication Design, Social Media Collateral
BRANDING & PACKAGING
Logo Design, Visual and Brand Identity, Brand Collaterals, Packaging Design
ILLUSTRATION
& ART
Portrait Painting, Digital Portraits and Illustrations, Food Illustrations, Comics and Character Development
MY PROJECTS
Story of Ro & Dab
This relatable web comics is about us, Rohit and Darshini alias Ro and Dab. Together 24x7 during the lockdown, I started to draw funny events, quirks and squabbles from our lives.
Click here to check them out on my Instagram feed.